The Podcast featured on this post is discussing Budgeting and Cash Flow Projections for your NEW business or the modification of an existing enterprise.

Seems so many aspiring entrepreneurs today are jumping into opportunities to supplement or replace diminished or lost income. Beginners Marketing Class focuses on the importance of written Business Plans and the development of realistic BUDGET and Cash Flow Projections, WRITTEN DOWN, prior to “jumping”into the next exciting Opportunity to become financially Independent.

Cash Flow Projections are simple to design. It takes common sense and a realistic approach to business. Example can be found in Volume One of Beginners Marketing Class, Follow the Charts. For a free copy, visit my other blog, You Can Build IT and subscribe to the valuable Newsletter.

The following screen captures show the first couple months and then the last two on a 9 month Cash Flow Projection for a project I started in 2007:
Months in between are found in Volume One
Provision Your Ships

Listen To the Podcast Below
For FREE download of all episodes
visit
Beginners Marketing Class Talk Show

That was from February 14, 2008.

We have spent a lot of hours since then, discussing all aspects of Creating, Implementing and Growing a Business.

This week episode focused on the importance setting up a realistic Cash Flow projections and working Budget, and discussing the importance of the Business Plan. The secret is to WRITE it down. The book Mentioned, Vol 1,  Beginners Marketing Class is available for Free by signing up to our newsletter. Go to You Can Build It and sign up at opt-in on the right.

Chapter 4 of the Master Key is mentioned several Times in the Beginners Marketing Class Podcast. This book was instrumental to Napoleon Hills income success in 1919.

Sign Up for Newsletter on right

And receive YOUR free copy of The Master Key

To listen to the Podcast from Beginners Marketing Class Talk Show, February 21, 2008 on more Business planning Click below

It was truly a Beginners Marketing Class.

Starting off with the basics.

We will be publishing the Archives of the Beginners Marketing Class Talk Show on this blog on a regular basis

The episode listed below gets the ball rolling and introduces the Premise of future Podcasts, focusing on the development of a Business Plan. If anyone would top download any or all of the episodes just Visit Beginners Marketing Class Talk Show

It Takes a few moments to Buffer the Player

One comment regarding the IMPORTANCE of the Business Plan is, in the USA, having a written and up to date Business Plan establishes the eligibility of Many Tax Deduction allowed.

For more information on the Tax Deductions Download the Featured FREE Resource on You Can Build It

It offers an opportunity to Create Products or

affiliate with the Products created by others,

regarding the things I love to do, as a hobby

or avocation.

Since coming on the Internet several years ago I had to learn a new series of methods, tools and steps to effectively be involved in Niche Marketing.

That learning curve required Time, Energy and a considerable amount of Capital; but the end result has been satisfactory. A while back I came across  Niche Marketing Classroom membership platform, created by a brilliant young marketer, Adam Short. Adam’s program offers training and the opportunity to have income generating sites, from various HOT Niches. Adam has a reputation for creating successful products, and although I have not needed service, I understand the customer service is good.

According to Yaro Starak, Blogging Expert:

“Although Adam is not unique in what he does – there are plenty of niche marketers out there – his system is by far one of the simplest I’ve found and he was particularly good at explaining it on this call. He doesn’t hold anything back during the interview, there are no secrets, and you will even learn what are some of the specific niches and websites he uses to make money currently.

If you’re the kind of person who doesn’t feel capable of establishing dominance in one market and you’re looking for a system of making money with websites in topic areas that you are not necessarily interested in, this could be the answer. After listening to the interview you will definitely have an idea of how it’s done.”

The 2 Part Audio Interview with Adam Short is below
Part 1 Yaro and Adam
Part 1 Yaro and Adam
Part 2 Yaro and Adam
Part 2 Yaro and Adam

Again if you are looking for a simple easy to follow program, designed to generate Niche profits, I would encourage you to sign of the

14 Day  Trail
Of Niche Profits Classroom

WARNING: As always, I am compelled from the Nanny State to remind you: should you chose to purchase any other products I have created, or are affiliated with in this post or on this site, I may earn some money. Hope you knew that is why I am in Business, but the products are of relative value in my opinion

After spending a couple years testing and tweaking the Blogsphere,  I came to the conclusion that blogging can easily Become the HUB of all Internet Marketing programs with Inbound Marketing spokes, always pointing to the BLOG.

The down side is, the consistent time and energy that Fresh Content and Research require, especially for the part time marketer who is enjoying outside Income, while Building their Business. Grabbing the search engine domination and generating traffic is doable, but usually takes more time than most eager marketers want to consider

In December, 2009 we started a Blog to experiment on use of Themes, premium Plugins and Search Engine Optimization The Blog rose quickly through the Rankings and has generated comfortable traffic. Also had 478 positive comment throughout the year.

Here is the link: http://youcanbuild.it

You will notice that we use it as a Membership content delivery site and the lead Capture page has generated over 3,000 Opt-ins for the Newsletter and FREE product.

The data collected and experience gained prompted the Group at 2 Gain Sales Matters to utilize the power of 3.0 version of Word Press and set up a Networked Blog System. The subscription provide a SET up WordPress system, loaded with Premium Plugins, choices of SEO favorable Themes and a Minimum of ONE Professionally written UNIQUE, relevant-to-topic, post per week.

Watch the short Video on Network Blogs
Below

There are currently 20 keyword rich Niche domains available and the personal support is incomparable.

VISIT THIS SITE

Read the Detail and results of existing subscribers and start your Blogging HUB today

book by Napoleon Hill, published in 1937,

Think and Grow Rich.

Since 1960 I have found Think and Grow Rich to provide the Road Map to a comfortable lifestyle created by establishing my Definite Major Purposes, Freedom and Helping Others.

Our regular Tuesday Podcast Talk Show, the Focus Society of Overachievers, has been discussing Napoleon Hill, Charles Haanel’s, The Master Key, Orison Swett Marden’s, The Miracle of Right Thought, and several other classics of the Self-Development Genre.

But in the past 6 weeks we re-visited and discussed the 7 Steps to find the SECRET of Think and Grow Rich.

Listen to the Talk show Podcast below and find out how to:

Fix in your Mind the exact amount of money (or other major goal) you DESIRE. It is not sufficient to be broad, one MUST fix a DEFINITE Goal. There is a powerful Psychological reason for this Definiteness

Listen to Talk Show Below

http://www.beginnersmarketingclass.com/news/audio/TG%26R1.mp3

In the last post we discussed the Internet as a Bridge of Communication

In order to effectively use that bridge we need to Define who is driving the Vehicle across that bridge. There are many ways to effectively Brand yourself on the Internet.

• Be sure to post suitable Picture at every Opportunity.  Either personal Picture if Branding SELF or an appropriate Company Logo
• Be sure you have a written Plan of Action for spreading your Brand over the Internet through The Social Media, Advertising Exchanges, Forums, and Groups relative to YOUR Niche

Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off.

The following points are directed to Off-line sales and services, but apply to On-line also. The advantage of On-line Branding  is the COST of branding is more in terms of Time and Energy,  not hard capital

1. Memorability. A brand serves as a convenient container for a reputation and good will. It’s hard for customers to go back to “that whatsitsname store” or to refer business to “the plumber from the Yellow Pages.” In addition to an effective company name, it helps when people have material reminders reinforcing the identity of companies they will want to do repeat business with: refrigerator magnets, tote bags, datebooks, coasters, key rings, first aid kits, etc.

Memorability can come from using and sticking with an unusual color combination (FedEx’s purple and orange), distinctive behavior (the gas station whose attendants literally run to clean your windshield), or with an individual, even a style of clothing (Author Tom Wolfe’s white suits). Develop your own identifiers and nail them to your company name in the minds of your public.

2. Loyalty. When people have a positive experience with a memorable brand, they’re more likely to buy that product or service again than competing brands. People who closely bond with a brand identity are not only more likely to repurchase what they bought, but also to buy related items of the same brand, to recommend the brand to others and to resist the lure of a competitor’s price cut. The brand identity helps to create and to anchor such loyalty.

Consider the legions of car owners who travel up to 2,000 miles at their own expense to attend a Saturn celebration at the company’s plant in Spring Hill, Tennessee. That’s loyalty. And supposedly, more people have the motorcycle brand “Harley-Davidson” tattooed on their body than any other brand name. That’s out-of-this-world loyalty.

3. Familiarity. Branding has a big effect on non-customers too. Psychologists have shown that familiarity induces liking. Consequently, people who have never done business with you but have encountered your company identity sufficient times may become willing to recommend you even when they have no personal knowledge of your products or services. Seeing your ads on local buses, having your pen on their desk, reading about you in the Hometown News, they spread the word for you when a friend or colleague asks if they know a ____ and that’s what you do.

4. Premium image, premium price. Branding can lift what you sell out of the realm of a commodity, so that instead of dealing with price-shoppers you have buyers eager to pay more for your goods than for those of competitors. Think of some people’s willingness to buy the currently “in” brand of bottled water, versus toting along an unlabeled bottle of the same stuff filled from the office water cooler.

The distinctive value inherent in a brand can even lead people to dismiss evidence they would normally use to make buying decisions. I once saw one middle-aged Cambridge, Massachusetts, intellectual argue to several colleagues that Dunkin’ Donuts’ coffee tastes better than Starbucks’. So contradictory was this claim to the two companies’ reputations for this demographic group that the colleagues refused to put the matter to a taste test.

5. Extensions. With a well-established brand, you can spread the respect you’ve earned to a related new product, service or location and more easily win acceptance of the newcomer. For instance, when a winery with a good reputation starts up regional winery tours, then adds foreign ones, each business introduction benefits from the positive perceptions already in place.

6. Greater company equity. Making your company into a brand usually means that you can get more money for the company when you decide to sell it. A Coca-Cola executive once said that if all the company’s facilities and inventory vanished all around the world, he could walk into any bank and take out a loan based only on the right to the Coca-Cola name and formula.

7. Lower marketing expenses. Although you must invest money to create a brand, once it’s created you can maintain it without having to tell the whole story about the brand every time you market it. For instance, a jingle people in your area have heard a zillion times continues to promote the company when it’s played without any words.

8. For consumers, less risk. When someone feels under pressure to make a wise decision, he or she tends to choose the brand-name supplier over the no-name one. As the saying goes, “You’ll never be fired for buying IBM.” By building a brand, you fatten your bottom line.

We tend to think of Branding as a Logo on a Physical Product, but on the Internet it is important to build credibility of YOUR Ability to Deliver, since most Internet sales are comprised of Service Products, such as:

• Training information.
• Coaching and mentoring.
• MLM leadership to build a downline.
• Software tools and systems.

People buy from People they know and trust. In order to Develop YOUR Brand on the Internet you need to develop the reputation as a PROVIDER of Valued products and Services. Learn to Over deliver and provide impeccable Customer Service.

One of the best example of branding in a niche I have noticed in a short time is John Brand and his company, Buckaroo Leather Products.

John created the branded name BuckarooJohn and has used that for all Social Media (Twitter, Facebook, etc). Hebecame active in forums in his niche (horse enthusiasts) and always used the Signature, BuckarooJohn along  with his Picture at work.

Between his Blogging, effective website design and updating, allocating hour or so a day on proper Social Media Networking his company has enjoyed Increased Sales and Profits with little Capital Outlay, primarily through consistent, applied action, following the well designed PLAN.

If you would like to know more on the simple techniques BucakrooJohn used, call for a quick 1/2 Hour FREE evaluation.

Look at my “signature” below, which goes out on all E-mail and any other HTML ready publication. This is a Free Service from
WISESTAMP.COM

Chuck Bartok
Consultant-Horse Barns-Gardener
Tel: 1-530-798-0245

Contact Me

Blog: You Can Build It Are you Driftwood, on the Sea of Business Building?

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• Building your brand and brand story (slideshare.net)
• Building Your Brand (corporate-marketing-branding.suite101.com)

Listening to the many callers from our Two Podcasts a week I keep hearing about the Internet as a BUSINESS.  I do believe the Internet is a Viable business for the 1-2% of Developers of Applications, and creators of Valuable TOOLS and SOFTWARE.

But for the budding Marketer, the person who is seeking to create a Part or Full Time Business, the INTERNET is nothing more than a Bridge of Communication to establish Credibility and Authority and develop strong Customer Relations…

As Donald Lee Photograph below, so well illustrates that BRIDGE for many seems Foggy and difficult to traverse.  There is new terminology, programs being offered, seemingly, daily.  I have listened to many who feel lost and willing to Forgo the Internet as a TOOL to build a business.

So let’s spend a moment to see if we can CLEAR the path and demonstrate who simple this wonderful Global Bridge (The Internet) can easily be traversed, but for many is seems shrouded in a bank of fog.

Going back to the previous  post we can review the steps needed before the Journey begins and what needs to be done to prepare using the Internet.

Once the above are in place, a Plan of action needs to be implemented.

1. What is you Goal for Internet Activity?
2. How much Time are you willing to invest?
3. Is your Budget set at realistic numbers?

To effectively use the Internet as a Communication Bridge you need to build a list of interested prospects to your Product or Service.  Having your own hosting account and C-panel will allow you to build attractive Capture pages to gather information to communicate further about WHO YOU ARE and learn more about WHO YOUR PROSPECTS ARE and what their needs and wants might be.

Before and while that is going on, YOU need to be building a PRESENCE and credibility as the GO TO Person for the Product or Service which is YOUR passion.

We will be addressing each of these methods in Detail in subsequent posts:

Building that Clear Vision Bridge on the Internet

• Branding
• Blogging
• Effective Social Media

The above methods are Low to No Cost and require a Plan of Action

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• Using Internet Marketing to Create a Competitive Advantage (e-commerce-marketing.suite101.com)

• Declaring your Definite Major Purpose
• Establishing a Business plan with definite date of inception and a Plan of Action
• Creating a reasonable Budget and Cash Flow Projections
• Research the market
• Surround yourself with a Mastermind Alliance

In the Previous Post we discussed  Basics of Getting an On-line Business moving forward and the requirements needed.

• Get the Foundation (Plan of Action, Budget, Market Research)
• Secure Domain names
• Hosting
• Autoresponder system set up

Toady I want to focus on the First Section, assuming your Business Plan and Budget are handled we then need to focus on Market Research, Keywords and choosing a Domain Name/Names.

Depending on the business model you chose:

• Affiliate Marketing
• MLM/Network Marketing
• Direct sales of Created products

you will approach these task differently.  I enjoy focusing on Personally Created Products for Direct sales because they allow Control of all aspects. Affiliate marketing is lucrative but you are always at risk of product owner changing the Game as you find with MLM marketing

There is a series of 4 Product Creation Video on my Channel at YouTube]

Here is the first for your pleasure

But regardless the Business Model You chose, THE FIRST THING, after researching the market competition,  is Choosing one or More Domain names.

There is much written on the importance of Domain name Length and how to format the words..

All one word or hyphenated.

The following articles bring up some points regarding Length and Format

Domain Names affect SEO?

Statistics on Domain Name Length

and

Is Your Domain Name Hurting Sales

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• Smart Entrepreneurs Start With a Cookbook (startupprofessionals.com)

Today’s Topic:

One thing has been obvious to me, consulting with those aspiring to establish an Internet business or integrate the Internet with existing off-line business…

Many are burdened with the concern of NOT having credibility in the On-line Market place and it IS a reality.

But a concern that can be easily mitigated, following some Obvious steps in creating your Brand and Business Venue

Credibility is one of the most critical factors that will affect your online business success. Being credible is simply the perception of being trustworthy and believable. Why do people buy brand name goods and services on the Internet and in the off-line world? One of the key reasons is that the brand represents a level of quality that they know and trust.

So how can you build credibility on the Internet for your business?

A key factor is being consistent. People are more likely to trust a business or person who acts in a similar manner most of the time. For example, if your publish a newsletter to your customers or potential clients, aim for similar quality in each issue. Also, be consistent in your style of writing. Publish on a regular basis – irregular publication schedules cause confusion in the minds of your readers.

Consistency applies to every aspect of your business. Don’t change your guarantee terms every couple of weeks. Ensure that all your products or services consistently meet the quality and value standards that your are promoting.

Credibility is something that is earned. Therefore, you need to give of yourself to get trust back in return. There are many ways to do this. Some software businesses offer free trial periods so the customer can try before they buy. Others offer a “shareware” version for people to trial. This process enables the potential customer to check that your product will do the job you say that it will.

Sharing your knowledge is a useful way to build your credibility. This can be done through monitoring discussion lists and boards that your potential customers frequent. Answer questions that they pose. Be a regular contributor to the list so that people come to know and respect your knowledge. One method I have found to be very rewarding is to regularly Podcast Talk Shows,  interacting with others about topics we share a common Bond.  Download any or all of the past episodes of The Focus Society of Overachievers and  BMC Talk Show

Making outlandish claims in advertisements or web site can harm your credibility. Telling the truth is always the best way. Ensure that your products or services provide more value than promised. (Wallace Wattles said it best, “Always deliver more REAL Value than You Receive in Cash Value”)  Take the time to walk in your customers’ shoes before writing your ad copy or your web site promotional material. This will enable you to clearly state benefits that your potential customers are looking for in a way that they will find believable.

Sincere and real Testimonials can be a powerful way to generate trust in your product or service. A testimonial is a statement from a happy customer saying how your product or service helped them. Set up systems to gain unsolicited testimonials whenever you can. When you gather testimonials to publish on your site, ensure that you have permission to publish them. Also, never make up testimonials to boost your credibility as more often than not you will be caught out and be discredited. (the New FTC regulations address these concerns very clearly)

Don’t just state what your qualifications are on your web site or in your promotional material. Instead, state how your qualifications can benefit your potential customers. For example, state how your expertise will provide the solution your prospect needs in a way he or she will understand.

Following sound business practices will help your credibility also. This includes ensure that your business address and phone numbers are clearly shown on your web site. Also, ensure that you are contactable via phone and email and respond promptly to each contact. Have you had phone messages or email that were never responded to? How did that influence your perception of the business?

Prompt delivery of what has been ordered also helps build the right impression of your business. So too does quickly responding to claims on your guarantee. Efficient business procedures that are focused on providing customer satisfaction will always help your business image and credibility. If you are delivering Digital products, periodically monitor you LINKS

Strong credibility takes a long time and much effort to build. It can be destroyed quickly and sometimes can never be regained. Have you noticed that once a person or a business gains a bad reputation it can be extremely hard to change? For your business to achieve it’s full potential, it is important that you set standards and live by them so that you are constantly building your credibility.

Remember that each thing you do in your business will affect the image of your business. Being focused on providing solutions to your customers, providing consistent quality and value for money, and being accessible will all help you achieve the credibility your business needs to succeed.

These, and other Business Building topics are Discussed at length in our Forum, in the Membership site,  Beginners Marketing Class and the Weekly Subscription based Webinar series, Building a Web Based Business from Scratch Social Media has been a very productive Venue for anyone to establish Credibility on the Internet rapidly, if common sense practices are employed

Some of the links above will direct you to products , which if purchased will generate modest commission to me.
Other products are proprietary and will generate larger Gross compensation to me..I like Those kind
That is why I am in business to earn Net Income, and I hope you will soon enjoy the same benefit of being IN Charge of your Income, regardless of the Nanny State